This is something I’ve had on my heart to share for quite some time. What does it really take to be a blogger, and what does blogger life entail?
I’ve shared little bits of the good (and the bad) here before, but this post will go a little more in-depth for those of you who are interested in launching a blog for yourself.
The first thing you’ll need to decide on is your niche. What do you want to write about? Are you hoping to talk about your travels? Maybe you’re all about fashion and beauty. Or quite possibly you’d like to share your mommy tips with the world. Whatever it is that you’re hoping to curate, you must be 110% passionate about it. Don’t just try to become a blogger because “everyone else is doing it” but rather because it’s something you’re desperate to share with the world. I became a fashion blogger because opening up my closet and putting together new outfits brings me immense joy, and bringing you all into my little corner of the blogosphere where I get to share that joy is the best feeling ever.
Next, you must realize that blogging (especially full-time) is more work than you’ve ever done before. Before creating my website, I spent all hours of the day for nearly four months researching everything I could find about blogging and how to make my blog the best it could be. I started on Pinterest with one article, which led to another, which led to another, which led me fifty articles down the rabbit-hole but gave me so much insight, and helped me better my blog right from the beginning. I’ve continued that research throughout the past two years, and it’s incredible to look at how far my brand has come.
Piggy-backing on that last bit, not only will you be spending all your time researching how to grow your blog, but you’ll also be finding out the ins-and-outs of pitching to brands, negotiating contracts, working with PR companies, taking professional photos, and even learning to enhance your writing styles. I’ll admit that writing was a strong point for me, long before blogging was my career choice. I took college writing classes in high school and thrived off of them. I’ve always been a bookworm, and I love learning new words and ways to improve my story-telling. Before you begin your blog, make sure that people can easily understand what you’re trying to convey. It’s very challenging to enjoy reading through a website when the grammar is completely baffling and the words are misspelled.
Know that a great deal of your life will start to revolve around your blog, and not everyone will understand it. Some of my family members don’t take my decision to be a content creator and blogger seriously, and they don’t think it’s a real career. I have friends who completely don’t understand my need to take photos #fromwhereistand on street corners or why I have to pause them in their conversation because a scheduled campaign photo is due on Instagram. You’ll be judged and ridiculed and sometimes cast-off, but you will also find a tribe within the blogosphere that understands you better than ever before.
You’ll need to learn that numbers mean so much and nothing at all simultaneously. A good many brands simply see bloggers as the number of followers or readers they have. They don’t always realize that those numbers can be purchased, and that 80% of the Instagram-famous bloggers have very few loyal followers, but rather, thousands of lurkers to make them appear more “liked” (pun intended). However, what you need to know is that once you realize your worth as a blogger, and you’ve discovered your talent and your potential, once you have a tribe of loyal followers and friends, and once you’ve begun to curate beautiful content to share with the world, those numbers will not be as important. Sure, you might lose a collaboration or two because your numbers were less than so-and-so, but you’ll also have a core group of brands that know what you’re capable of, and be willing to partner with you on incredible opportunities and campaigns.
Stay organized. Blogging can become incredibly overwhelming if you don’t maintain a schedule. Decide how many times you’ll post on each social media outlet each day, and stick with it. Pick a blogging schedule and don’t allow yourself to wiggle out of it. For the first time in two years, I took a break from posting every Monday, Wednesday, and Friday. I’ve been on many vacations and still stuck to my schedule, but it was necessary to take a breather. I didn’t just disappear though. I told my followers where I was going and when I was coming back. I still continued to work on my hiatus, but I didn’t post. I still emailed brands, took photos, location-scouted, and got together with fellow bloggers. I stuck to a schedule, and it helped me feel less stressed when I got back to my daily blogging grind.
You’re not going to make money overnight. You might not even make money for several months. I’ve been blogging full-time for two years, but I am only just beginning to see the starts of a full-time income each month. Blogging is passive income. You’ll have to find many different ways to bring in revenue. It’s not easy at all, and it takes a hella ton of work, but it is possible.
It will be one of the most satisfying jobs you’ve ever had. My blog is 100% me. It was created by me, written by me, and every ounce of my heart and soul is poured into it. I’m constantly brainstorming new post ideas, new marketing methods, new aesthetic concepts, new styles to explore and new places to go. I find inspiration in the middle of coffee shops, while I’m reading books, watching TV, and even on dates with my boyfriend. I love that this career encompasses all of my passions, from writing to photography to social media to marketing to fashion, beauty, and beyond. It’s intense and rewarding and I’m so grateful that this generation of technology allows me to do this for a living.
If you’re interested in becoming a blogger, you’ve now found out just a tiny bit of what to expect. If I were to share it all, it would become a book, but I think it’s also important for others to find out what it entails on their own as well. I wouldn’t have been able to grow to where I’m at now if it hadn’t been for plenty of trial and error. I’m excited to be launching an e-course very soon which will include how to actually start your blog, how to send pitch emails, and more! For now, you can sign up for my newsletter, which will also alert you to when the e-course is available!
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