She Saw Style recently got a total upgrade, and I love it like crazy. I’m sharing why autumn of 2019 was the time for me to rebrand my blog.
I have been blogging for over four years now, and it is one of the greatest achievements of my entire life. I love creating content, writing posts, and connecting with so many people via social media and the blogging world. I’ve been through some serious struggles (i.e. being legally threatened by a major publication and having 24 hours to completely reconstruct my online presence just days after my first “blogiversary”) and I’ve had some incredible opportunities (i.e. working with so many brands I admire – and meeting my best friend via social media). However, at the four year mark, I just felt stuck. My blog wasn’t bringing me the same kind of joy. My photos felt stale and uninspired. I wasn’t even sure which brands I wanted to partner with anymore, or how I wanted to advertise on their behalf. So I made a change.
It started with a late night, wine-induced conversation with my husband about making videos for IGTV. He wanted to help me reach a new audience with different content. It got me so hyped up, that we began talking about feeds, color schemes, and what I wanted to achieve with my business in the next four years. The day after, I hopped on my laptop, created a new logo, put together a mood board, decided on a color palette, and began researching new themes. It was time to rebrand my blog.
The rebrand took a little more out of me than I expected.
Don’t get me wrong, I was thrilled to begin this new chapter. I’ve wanted to connect with people who follow me for the content I already post, rather than creating for the people who already follow me. That may sound confusing, but every podcast interview I’ve ever heard with a business CEO or major blogger, etc. has mentioned writing for your ideal client (or reader, in my case). So I created my ideal reader and began the process of moving forward into this new stage.
This means any photos I’ve taken prior to my rebrand have to be re-shot, re-edited, and draft posts need to be re-written. It means that I had to create a new preset for my Instagram, immerse myself in the “Gutenberg”-version of WordPress, and think about my wardrobe. It even meant that I turned down a major collaboration the day after the rebrand, just so I could stay true to the new She Saw Style. I felt as though autumn was the perfect season for this change, because it is certainly when I’m most inspired. I’m excited to see where this journey will take me, and all that’s in store for my business!