Target’s “A New Day” – Worth The Hype?

Target's "A New Day" - Worth The Hype?
Reading Time: 3 minutes

Target's "A New Day" - Worth The Hype?

Let’s chat about A New Day, one of the newest lines at Target!

Like the rest of America, I was bummed to find out that we would be saying goodbye to some of the well-known lines at Target. What I wasn’t expecting was to fall in love with the ones that took their place, particularly A New Day. These pieces are timeless, quality, and affordable – all hovering around $30 or less. My first piece was a hat I shared in a recent post, but I knew I had to go back for a few of their clothing items!

The last time I stopped by the store, I tried on a handful of tops and dresses, and instantly wanted to take them all home with me! However, my budget wouldn’t exactly allow that, so I brought home two sweaters I knew I could wear on a regular basis! I think the best part about this line is that everything is so versatile!


Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype?

This outfit is just slightly nicer than “casual,” and with a change of shoes could even be considered “business casual.” I chose to pair the vibrant sweater with some comfy, gray skinnies and statement sneakers. I matched my bag and earrings to the shoes, and kept with a theme of pink tones. Just because the weather is getting cooler, doesn’t mean the clothing needs to get darker!  I plan to continue wearing plenty of pink throughout the autumn and winter!

A New Day really wowed me with their versatile pieces. Their line suits every shape, size, and style! I can’t wait to watch them continue to grow and evolve into one of Target’s best brands.

What do you think of the new line?

Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype?

↓ Pin for Later ↓

Target's "A New Day" - Worth The Hype?

photos by Sarah Schultz-Taylor Photography




  • Reply
    Meach Zavodny
    October 16, 2017 at 10:47 AM

    I fell in love with “A New Day” as well!!! Seriously so many cute, affordable, quality pieces. I’m going to have to snag that sweater!

  • Reply
    Stephanie Konkle
    October 16, 2017 at 11:20 AM

    Looking forward to checking out this new label! I love the leopard booties & can’t believe the price!

    xo, Steph

  • Reply
    October 16, 2017 at 11:20 AM

    There’s seriously nothing better than finding a line of clothes that you love that’s affordable! I love the pieces from the line that you shared!

    xo, Kimmie

  • Reply
    October 16, 2017 at 11:45 AM

    well i guess I’ve been living under a rock because I didn’t even know about this line! i think i’ve been spending a little too much time in the kid section lately! hah. but i love the style of the sweater and the ruffle, so cute and looks expensive! xo

  • Reply
    Lauren Nakagawa
    October 16, 2017 at 1:37 PM

    My eyes just naturally go to the shoes, I love the pearl details!


  • Reply
    Ashley DTKAustin
    October 16, 2017 at 8:56 PM

    I actually love these pieces! I pulled quite a bit for the commercial I am currently working on and the actors love it!

  • Reply
    October 16, 2017 at 9:23 PM

    I got a suit from this new brand and LOVE it! They’re quickly becoming one of my go-to’s!

    Megan |

  • Reply
    October 16, 2017 at 9:24 PM

    I haven’t heard of this line but think I need to make a bee line to Target! I love your outfit!

    April |

  • Reply
    October 16, 2017 at 11:04 PM

    love the ruffle detail on this sweater!!

    xo megan

  • Reply
    Jessica | PetiteStyleScript
    October 17, 2017 at 1:41 AM

    Great finds with this new Target line! I need to check it out – hopefully it’s petite friendly!

  • Reply
    October 17, 2017 at 2:07 AM

    I love this new line!! There are so many cute pieces. I love your top and those cute shoes!!

    cute & little

  • Reply
    Hadasah Love | Style To Love
    October 17, 2017 at 6:14 AM

    Totally loving this outfit my dearest :))
    Hadasah Love ||

  • Reply
    Amanda Parker
    October 17, 2017 at 10:50 AM

    I love this line! They have some really nice pieces and the prices are good, too. I love the sweater you picked; it’s perfect for so many occasions!


  • Reply
    Rachael Thomas
    October 17, 2017 at 11:20 AM

    I can’t go into Target lately without leaving with new clothing! I’m loving this pink ruffle sweater, and your sneakers are adorable! I need to check out this line next time I’m in the store.

  • Reply
    October 17, 2017 at 1:10 PM

    Living for you in that sweater!

  • Reply
    Shira Rosenbluth
    October 17, 2017 at 11:52 PM

    I need to check Target’s new line! Love your sweater.

  • Reply
    Tania cascilla
    October 18, 2017 at 7:58 AM

    Target has seriously become my new fav places to shop. So many cool collections lately, this line looks like another goodie!

  • Reply
    Amanda Elizabeth - Meet at the Barre
    October 18, 2017 at 11:43 AM

    I mean Target can do no wrong in my book! I love the color and ruffles of that top on you!

  • Reply
    October 18, 2017 at 11:48 AM

    I had no idea about this line and I’ve gone to target twice in the last week (for home stuff, though). I am loving this outfit on you and I love how high end it looks!

  • Reply
    Karina Reske
    October 18, 2017 at 11:58 AM

    I love how you gave samples of everything Steph. Loving the brights for fall!!!!

  • Reply
    Courtney Andrews
    October 18, 2017 at 8:04 PM

    Target always has the cutest items! I’m really loving the ruffle top!
    xo, Courtney

  • Reply
    Life of a Sister
    October 19, 2017 at 12:24 AM

    I know it…and LOVE it!!

  • Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.