Target’s “A New Day” – Worth The Hype?

Target's "A New Day" - Worth The Hype?
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Target's "A New Day" - Worth The Hype?

Before I jump into the topic of this post, I want to thank Sarah from Sarah Schultz-Taylor Photography for taking these photos of me for today’s post.  The weather was dreary, my curls were undone in record time due to the humidity, and the streets were super crowded, but somehow Sarah managed to make me feel incredibly comfortable in front of the camera, and when she sent me the finished product, I was thrilled with how they turned out!

Now let’s chat about A New Day, one of the newest lines at Target!  Like the rest of America, I was bummed to find out that we would be saying goodbye to some of the well-known lines at Target, but what I wasn’t expecting was to fall in love with the ones that took their place, particularly A New Day.  These pieces are timeless, quality, and affordable – all hovering around $30 or less.  My first piece was a hat I shared in a recent post, but I knew I had to go back for a few of their clothing items!

The last time I stopped by the store, I tried on a handful of tops and dresses, and instantly wanted to take them all home with me!  However, my budget wouldn’t exactly allow that, so I brought home two sweaters I knew I could wear on a regular basis, styled in multiple ways!  I think that’s the best part about this line – everything is so versatile!  For this outfit, I’m wearing this pink, ruffled sweater (runs a bit big – I have a XS), with a pair of gray pants.  Keep on the lookout though, because next week I’ll be sharing a whole new way to style the same sweater!

This outfit is just slightly nicer than “casual,” and with a change of shoes could even be considered “business casual.”  I chose to pair the vibrant sweater with some comfy, gray skinnies and statement sneakers.  I matched my bag and earrings to the shoes, and kept with a theme of pink tones.  Just because the weather is getting cooler, doesn’t mean the clothing needs to get darker!  I plan to continue wearing plenty of pink throughout the autumn and winter!

Since I’m so hooked on A New Day now, I went ahead and put together some outfits for you with a few of my other favorite pieces!  You can scroll through my picks below!  What do you think of the new line?

Outfit Details // top | similar pants | earrings | similar bag | shoes

↓ Shop A New Day ↓

Parisian Vibes


Camo Comfy

The “It” Blazer

Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype? Target's "A New Day" - Worth The Hype?

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Target's "A New Day" - Worth The Hype?


Outfit Details // top | similar pants | earrings | similar bag | shoes

photos by Sarah Schultz-Taylor Photography




  • Reply
    Meach Zavodny
    October 16, 2017 at 10:47 AM

    I fell in love with “A New Day” as well!!! Seriously so many cute, affordable, quality pieces. I’m going to have to snag that sweater!

  • Reply
    Stephanie Konkle
    October 16, 2017 at 11:20 AM

    Looking forward to checking out this new label! I love the leopard booties & can’t believe the price!

    xo, Steph

  • Reply
    October 16, 2017 at 11:20 AM

    There’s seriously nothing better than finding a line of clothes that you love that’s affordable! I love the pieces from the line that you shared!

    xo, Kimmie

  • Reply
    October 16, 2017 at 11:45 AM

    well i guess I’ve been living under a rock because I didn’t even know about this line! i think i’ve been spending a little too much time in the kid section lately! hah. but i love the style of the sweater and the ruffle, so cute and looks expensive! xo

  • Reply
    Lauren Nakagawa
    October 16, 2017 at 1:37 PM

    My eyes just naturally go to the shoes, I love the pearl details!


  • Reply
    Ashley DTKAustin
    October 16, 2017 at 8:56 PM

    I actually love these pieces! I pulled quite a bit for the commercial I am currently working on and the actors love it!

  • Reply
    October 16, 2017 at 9:23 PM

    I got a suit from this new brand and LOVE it! They’re quickly becoming one of my go-to’s!

    Megan |

  • Reply
    October 16, 2017 at 9:24 PM

    I haven’t heard of this line but think I need to make a bee line to Target! I love your outfit!

    April |

  • Reply
    October 16, 2017 at 11:04 PM

    love the ruffle detail on this sweater!!

    xo megan

  • Reply
    Jessica | PetiteStyleScript
    October 17, 2017 at 1:41 AM

    Great finds with this new Target line! I need to check it out – hopefully it’s petite friendly!

  • Reply
    October 17, 2017 at 2:07 AM

    I love this new line!! There are so many cute pieces. I love your top and those cute shoes!!

    cute & little

  • Reply
    Hadasah Love | Style To Love
    October 17, 2017 at 6:14 AM

    Totally loving this outfit my dearest :))
    Hadasah Love ||

  • Reply
    Amanda Parker
    October 17, 2017 at 10:50 AM

    I love this line! They have some really nice pieces and the prices are good, too. I love the sweater you picked; it’s perfect for so many occasions!


  • Reply
    Rachael Thomas
    October 17, 2017 at 11:20 AM

    I can’t go into Target lately without leaving with new clothing! I’m loving this pink ruffle sweater, and your sneakers are adorable! I need to check out this line next time I’m in the store.

  • Reply
    October 17, 2017 at 1:10 PM

    Living for you in that sweater!

  • Reply
    Shira Rosenbluth
    October 17, 2017 at 11:52 PM

    I need to check Target’s new line! Love your sweater.

  • Reply
    Tania cascilla
    October 18, 2017 at 7:58 AM

    Target has seriously become my new fav places to shop. So many cool collections lately, this line looks like another goodie!

  • Reply
    Amanda Elizabeth - Meet at the Barre
    October 18, 2017 at 11:43 AM

    I mean Target can do no wrong in my book! I love the color and ruffles of that top on you!

  • Reply
    October 18, 2017 at 11:48 AM

    I had no idea about this line and I’ve gone to target twice in the last week (for home stuff, though). I am loving this outfit on you and I love how high end it looks!

  • Reply
    Karina Reske
    October 18, 2017 at 11:58 AM

    I love how you gave samples of everything Steph. Loving the brights for fall!!!!

  • Reply
    Courtney Andrews
    October 18, 2017 at 8:04 PM

    Target always has the cutest items! I’m really loving the ruffle top!
    xo, Courtney

  • Reply
    Life of a Sister
    October 19, 2017 at 12:24 AM

    I know it…and LOVE it!!

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